Maximizing Business Opportunities with New Movers: A Comprehensive Guide
Moving can be one of the most stressful events in life, but for businesses, it represents a unique and lucrative opportunity. According to the Census Bureau, over 30 million people move annually, with nearly half being job-related. The average person moves 12 times in their lifetime, and a third of people end up living in a state different from where they were born. This constant movement means businesses must continually replace customers, and understanding how to engage new movers can significantly impact your bottom line.
Understanding the New Mover Market
Key Facts
High Volume: Over 30 million people move each year.
Job-Related Moves: Nearly 50% of moves are related to job changes.
Frequent Moves: On average, people move 12 times in their lifetime.
New Locations: One-third of people do not live in their original home state.
Business Impact: Businesses need to replace around 20% of their customers annually due to moving.
Repeat Business Potential: New movers are four to five times more likely to provide repeat business if engaged early.
Spending Patterns
New movers are highly responsive to changes and are open to new brands and products. They spend an average of $10,000 within the first three to six months of moving. This spending includes:
Shopping
Medical and household professional services
Dining out
Church and community services
Retail purchases
Dental and medical services
Veterinary care
Plumbing and auto repair
Haircuts and personal care
Tips for Engaging New Movers
Be First
To capitalize on this market, being the first to reach new movers is crucial. Utilizing our up-to-date and accurate new mover lists ensures you get ahead of the competition. Our team can automate this process, ensuring your marketing materials are in front of new movers as soon as they relocate.
Be Targeted and Personalized
Using specific information about new mover households, our data-driven creative software allows you to tailor your messaging and images to each segment. This personalization increases the likelihood of engagement.
Be Relevant, Timely, and Easy
Offer Value: Provide free items or significant discounts. New movers appreciate savings during a high-spending period.
Simplify Redemption: Make it easy for new movers to redeem offers. The less hassle, the higher the engagement.
Clear Communication: Ensure your mailpiece clearly communicates who you are, what you offer, and includes all relevant contact information.
Point-to-Point Map: Include a map showing the route from their new home to your location. Being easy to find increases the likelihood of visits.
Offer Necessities: Provide something useful for new movers, making their transition smoother.
Multi-Touch Approach
New movers receive a lot of advertising within the first few months of moving. A multi-touch approach with consistent branding keeps your business top of mind, increasing the chances of repeat visits.
Conclusion
Engaging new movers can significantly boost your business. By being the first to reach out, personalizing your approach, and making it easy for them to engage with your business, you can turn new movers into loyal customers. Leveraging our comprehensive data and automated systems ensures you stay ahead of the competition and maximize your marketing efforts. Want to learn more? We’ve created a downloadable guide for easy reference. Contact us now for more information.